{"id":6160,"date":"2020-11-24T11:42:00","date_gmt":"2020-11-24T10:42:00","guid":{"rendered":"https:\/\/funkygermany.com\/?p=6160"},"modified":"2020-11-18T16:55:59","modified_gmt":"2020-11-18T15:55:59","slug":"veedel-shopping-cologne","status":"publish","type":"post","link":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/","title":{"rendered":"A storeowner and his vision: Cologne\u2019s virtual shopping street"},"content":{"rendered":"\n<p><strong>Werner Mason is a native of Cologne, through and through. His birthplace is less than a kilometer away from his current passion project, <a href=\"https:\/\/funkygermany.com\/veedel-shopping-koeln\/\" target=\"_blank\" rel=\"noreferrer noopener\">the vintage interior and design shop, \u00bb<em>Blickwerke<\/em>\u00ab<\/a>. Leisurely, he drinks a beer with the neighboring shop-owners \u2013&nbsp;<em>K\u00f6lsch<\/em>, of course \u2013 to celebrate the start of this hot summer weekend. <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Cologne is an emotion, a city full of great people and a wonderful place to call home. But you can\u2019t just sit back and take it for granted. You\u2018ve got to work for it; co-create the urban area. That\u2019s why I launched veedel-shopping.com.<\/p><cite>Werner Mason<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1024x683.jpg\" alt=\"Werner Mason, owner of the Blickwerbe store in Cologne's S\u00fcdstadt and founder of the Veedelshopping online platform\" class=\"wp-image-5759\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1024x683.jpg 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-300x200.jpg 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-883x589.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1536x1024.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-500x333.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-370x247.jpg 370w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-770x513.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1155x770.jpg 1155w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-293x195.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1400x934.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne.jpg 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1024x683.jpg\" alt=\"Werner Mason, owner of the Blickwerbe store in Cologne's S\u00fcdstadt and founder of the Veedelshopping online platform\" class=\"wp-image-5759\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1024x683.jpg 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-300x200.jpg 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-883x589.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1536x1024.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-500x333.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-370x247.jpg 370w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-770x513.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1155x770.jpg 1155w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-293x195.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne-1400x934.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/Werner-Mason_Blickwerke_Cologne.jpg 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Werner Mason<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-corona-crisis-calls-for-creative-solutions\">The Corona-Crisis Calls for Creative Solutions<\/h2>\n\n\n\n<p id=\"h-a-qualified-computer-scientist-werner-worked-in-tv-production-for-most-of-his-career-before-opening-his-shop-just-last-year-he-sells-all-kinds-of-interior-decorations-and-things-that-he-loves-from-unique-articles-he-finds-at-antique-markets-to-artsy-products-from-small-european-manufacturers-or-handmade-baskets-from-a-social-project-in-senegal-his-motto-local-to-global\">A qualified computer scientist, Werner worked in TV production for most of his career, before opening his shop just last year. He sells all kinds of interior decorations and things that he loves, from unique articles he finds at antique markets to artsy products from small European manufacturers or handmade baskets from a social project in Senegal. His motto: local to global.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window.jpg\"><img decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-768x1024.jpg\" alt=\"View into the shop window of the &quot;Blickwerke&quot; store in Cologne's S\u00fcdstadt\" data-id=\"5762\" data-full-url=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window.jpg\" data-link=\"https:\/\/funkygermany.com\/en\/veedelshopping-blickwerke-koeln-interior-schaufenster-2\/\" class=\"wp-image-5762\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-768x1024.jpg 768w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-225x300.jpg 225w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-883x1177.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1152x1536.jpg 1152w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1536x2048.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-500x667.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-293x391.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-770x1027.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1400x1866.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window.jpg 1750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-768x1024.jpg\" alt=\"View into the shop window of the &quot;Blickwerke&quot; store in Cologne's S\u00fcdstadt\" data-id=\"5762\" data-full-url=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window.jpg\" data-link=\"https:\/\/funkygermany.com\/en\/veedelshopping-blickwerke-koeln-interior-schaufenster-2\/\" class=\"wp-image-5762\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-768x1024.jpg 768w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-225x300.jpg 225w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-883x1177.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1152x1536.jpg 1152w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1536x2048.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-500x667.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-293x391.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-770x1027.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window-1400x1866.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-window.jpg 1750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><figcaption class=\"blocks-gallery-item__caption\">Marie Tysiak<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal.jpg\"><img decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-768x1024.jpg\" alt=\"Laundry basket from Senegal\" data-id=\"5764\" data-full-url=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal.jpg\" data-link=\"https:\/\/funkygermany.com\/en\/veedelshopping-blickwerke-koeln-waeschekorb-senegal-2\/\" class=\"wp-image-5764\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-768x1024.jpg 768w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-225x300.jpg 225w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-883x1177.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1152x1536.jpg 1152w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1536x2048.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-500x667.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-293x391.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-770x1027.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1400x1866.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal.jpg 1750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-768x1024.jpg\" alt=\"Laundry basket from Senegal\" data-id=\"5764\" data-full-url=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal.jpg\" data-link=\"https:\/\/funkygermany.com\/en\/veedelshopping-blickwerke-koeln-waeschekorb-senegal-2\/\" class=\"wp-image-5764\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-768x1024.jpg 768w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-225x300.jpg 225w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-883x1177.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1152x1536.jpg 1152w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1536x2048.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-500x667.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-293x391.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-770x1027.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal-1400x1866.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-basket-senegal.jpg 1750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><figcaption class=\"blocks-gallery-item__caption\">Marie Tysiak<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The corona crisis hit Werner hard, so he thought of ways to use his skills to support himself and the other store-owners in his street; the colorful&nbsp;<em>Merowingerstrasse<\/em>&nbsp;in Cologne\u2019s south. Just a couple of months later, their website went live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-online-shopping-becomes-an-experience\">When Online Shopping Becomes an Experience<\/h2>\n\n\n\n<p id=\"h-it-s-like-a-virtual-shopping-experience-but-with-a-connection-to-the-real-store-first-i-gathered-all-the-shops-in-this-street-then-in-this-part-of-the-city-and-currently-we-are-talking-to-shop-owners-all-over-town-the-website-will-function-as-a-local-alternative-to-big-online-retailers-anything-you-need-you-can-actually-get-it-right-here-in-cologne-from-small-businesses-but-nobody-likes-to-search-through-all-the-shops-and-websites-available-if-all-the-products-from-all-the-small-shops-in-the-city-are-available-on-one-platform-online-shopping-is-simple-and-sustainable-with-no-need-for-long-shipment-processes\">\u00bbIt\u2019s like a virtual shopping experience, but with a connection to the real store. First, I gathered all the shops in this street, then in this part of the city and currently we are talking to shop-owners all over town. The website will function as a local alternative to big online retailers. Anything you need, you can actually get it right here in Cologne from small businesses \u2013 but nobody likes to search through all the shops and websites available. If all the products from all the small shops in the city are available on one platform, online shopping is simple and sustainable with no need for long shipment processes.\u00ab<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" loading=\"lazy\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1024x484.png\" alt=\"Screenshot of the Website &quot;Veedelshoping&quot;\" class=\"wp-image-5766\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1024x484.png 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-300x142.png 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-883x418.png 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1536x727.png 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-500x237.png 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-293x139.png 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-770x364.png 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1400x662.png 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage.png 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1024x484.png\" alt=\"Screenshot of the Website &quot;Veedelshoping&quot;\" class=\"wp-image-5766\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1024x484.png 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-300x142.png 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-883x418.png 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1536x727.png 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-500x237.png 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-293x139.png 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-770x364.png 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage-1400x662.png 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-screenshot-homepage.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Marie Tysiak<\/figcaption><\/figure>\n\n\n\n<p>Every store on the website still gets its own virtual shopping window though. So the connection to the real shop within the city isn\u2019t lost. Delivery is next-day via e-bike. If you need it fast, a same-day delivery can be arranged at an additional cost. So the concept is&nbsp;&nbsp;actually eco-friendly. And in case you need to return an item, or change color or size, customers can visit the particular store directly and see if there is anything else they might like instead.&nbsp;<\/p>\n\n\n\n<p id=\"h-werner-mason-has-already-thought-of-ways-to-reduce-returns-anyway-there-are-great-technological-ways-to-give-customers-a-very-good-impression-of-the-product-before-actually-ordering-it-we-use-augmented-reality-for-example-like-a-3d-scan-of-the-product-virtually-with-your-smartphone-you-can-place-the-new-pillow-on-your-couch-to-check-if-the-color-and-size-match-what-you-want\">Werner Mason has already thought of ways to reduce returns anyway. \u00bbThere are great technological ways to give customers a very good impression of the product before actually ordering it. We use augmented reality, for example, like a 3D scan of the product. Virtually, with your smartphone, you can place the new pillow on your couch, to check if the color and size match what you want. \u00ab<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1024x768.jpg\" alt=\"Interior of the shop &quot;Blickwerke&quot; in the south of Cologne\" class=\"wp-image-5768\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1024x768.jpg 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-300x225.jpg 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-883x663.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1536x1152.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-500x375.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-293x220.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-770x578.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1400x1050.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop.jpg 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1024x768.jpg\" alt=\"Interior of the shop &quot;Blickwerke&quot; in the south of Cologne\" class=\"wp-image-5768\" srcset=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1024x768.jpg 1024w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-300x225.jpg 300w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-883x663.jpg 883w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1536x1152.jpg 1536w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-500x375.jpg 500w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-293x220.jpg 293w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-770x578.jpg 770w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop-1400x1050.jpg 1400w, https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-cologne-shop.jpg 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Marie Tysiak<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cologne-s-colorful-quarter\">Cologne\u2019s Colorful Quarter<\/h2>\n\n\n\n<p id=\"h-werner-s-ideas-are-endless-the-mission-to-get-the-local-shop-owner-community-online-has-found-plenty-of-supporters-we-are-working-with-lots-of-awesome-creatives-to-make-this-happen-for-werner-mason-the-digital-world-is-not-a-threat-that-is-replacing-the-boutique-shops-from-the-city-but-rather-a-way-to-bring-retail-stores-back-to-the-people-of-cologne-instead-he-lifts-his-drink-for-a-toast-and-says-i-d-like-to-make-digitalization-human-to-be-precise-i-want-to-provide-an-opportunity-for-the-people-of-cologne-to-shop-online-locally-to-help-preserve-the-shopping-streets-we-all-so-love-this-way-living-and-walking-around-this-beautiful-city-will-always-feel-like-being-on-vacation-thanks-to-all-the-colorful-and-cool-little-stores\">Werner\u2019s ideas are endless. The mission \u2013 to get the local shop-owner community online \u2013 has found plenty of supporters. \u00bbWe are working with lots of awesome creatives to make this happen\u00ab. For Werner Mason, the digital world is not a threat that is replacing the boutique shops from the city, but rather a way to bring retail stores back to the people of Cologne instead. He lifts his drink for a toast and says: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I\u2019d like to make digitalization human. To be precise, I want to provide an opportunity for the people of Cologne to shop online locally, to help preserve the shopping streets we all so love. This way, living and walking around this beautiful city will always feel like being on vacation, thanks to all the colorful and cool little stores.&nbsp;<\/p><\/blockquote>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f1f1\">More information about the project&nbsp;<strong><a href=\"https:\/\/www.veedel-shopping.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.veedel-shopping.de<\/a><\/strong>.<br><em>(Note: The project and website are still in progress and are happy to welcome new store-owners!)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.<\/p>\n","protected":false},"author":1,"featured_media":5771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,618,633],"tags":[676,695],"class_list":["post-6160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cologne","category-lifestyle-en","category-north-rhine-westphalia","tag-cologne","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veedel-Shopping: A virtual shopping street for Cologne - funkyGERMANY<\/title>\n<meta name=\"description\" content=\"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A storeowner and his vision: Cologne\u2019s virtual shopping street\" \/>\n<meta property=\"og:description\" content=\"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/\" \/>\n<meta property=\"og:site_name\" content=\"funkyGERMANY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funkyGERMANY\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T10:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1750\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@funky_germany\" \/>\n<meta name=\"twitter:site\" content=\"@funky_germany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial office\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#\\\/schema\\\/person\\\/3efcebbf0d61eff1ee95116a269eb15a\"},\"headline\":\"A storeowner and his vision: Cologne\u2019s virtual shopping street\",\"datePublished\":\"2020-11-24T10:42:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/\"},\"wordCount\":670,\"publisher\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/funkygermany.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/veedelshopping-blickwerke-window-cologne.jpg\",\"keywords\":[\"Cologne\",\"Shopping\"],\"articleSection\":[\"Cologne\",\"Lifestyle\",\"North Rhine-Westphalia\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/\",\"url\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/\",\"name\":\"Veedel-Shopping: A virtual shopping street for Cologne - funkyGERMANY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/funkygermany.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/veedelshopping-blickwerke-window-cologne.jpg\",\"datePublished\":\"2020-11-24T10:42:00+00:00\",\"description\":\"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/funkygermany.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/veedelshopping-blickwerke-window-cologne.jpg\",\"contentUrl\":\"https:\\\/\\\/funkygermany.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/veedelshopping-blickwerke-window-cologne.jpg\",\"width\":1750,\"height\":1313,\"caption\":\"Marie Tysiak\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/veedel-shopping-cologne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A storeowner and his vision: Cologne\u2019s virtual shopping street\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/\",\"name\":\"funkyGERMANY\",\"description\":\"The Travel Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#organization\",\"name\":\"funkyGERMANY\",\"url\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"funkyGERMANY\"},\"image\":{\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/funkyGERMANY\\\/\",\"https:\\\/\\\/x.com\\\/funky_germany\",\"https:\\\/\\\/www.instagram.com\\\/funky.germany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/#\\\/schema\\\/person\\\/3efcebbf0d61eff1ee95116a269eb15a\",\"name\":\"Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g\",\"caption\":\"Redaktion\"},\"sameAs\":[\"http:\\\/\\\/funkygermany.com\"],\"url\":\"https:\\\/\\\/funkygermany.com\\\/en\\\/author\\\/fg_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Veedel-Shopping: A virtual shopping street for Cologne - funkyGERMANY","description":"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/","og_locale":"en_US","og_type":"article","og_title":"A storeowner and his vision: Cologne\u2019s virtual shopping street","og_description":"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.","og_url":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/","og_site_name":"funkyGERMANY","article_publisher":"https:\/\/www.facebook.com\/funkyGERMANY\/","article_published_time":"2020-11-24T10:42:00+00:00","og_image":[{"width":1750,"height":1313,"url":"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_creator":"@funky_germany","twitter_site":"@funky_germany","twitter_misc":{"Written by":"Editorial office","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#article","isPartOf":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/"},"author":{"name":"Redaktion","@id":"https:\/\/funkygermany.com\/en\/#\/schema\/person\/3efcebbf0d61eff1ee95116a269eb15a"},"headline":"A storeowner and his vision: Cologne\u2019s virtual shopping street","datePublished":"2020-11-24T10:42:00+00:00","mainEntityOfPage":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/"},"wordCount":670,"publisher":{"@id":"https:\/\/funkygermany.com\/en\/#organization"},"image":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#primaryimage"},"thumbnailUrl":"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg","keywords":["Cologne","Shopping"],"articleSection":["Cologne","Lifestyle","North Rhine-Westphalia"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/","url":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/","name":"Veedel-Shopping: A virtual shopping street for Cologne - funkyGERMANY","isPartOf":{"@id":"https:\/\/funkygermany.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#primaryimage"},"image":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#primaryimage"},"thumbnailUrl":"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg","datePublished":"2020-11-24T10:42:00+00:00","description":"With Veedel-Shopping Werner Mason wants to enable local online shopping for the people of Cologne in order to promote the retail trade.","breadcrumb":{"@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#primaryimage","url":"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg","contentUrl":"https:\/\/funkygermany.com\/wp-content\/uploads\/2020\/11\/veedelshopping-blickwerke-window-cologne.jpg","width":1750,"height":1313,"caption":"Marie Tysiak"},{"@type":"BreadcrumbList","@id":"https:\/\/funkygermany.com\/en\/veedel-shopping-cologne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/funkygermany.com\/en\/"},{"@type":"ListItem","position":2,"name":"A storeowner and his vision: Cologne\u2019s virtual shopping street"}]},{"@type":"WebSite","@id":"https:\/\/funkygermany.com\/en\/#website","url":"https:\/\/funkygermany.com\/en\/","name":"funkyGERMANY","description":"The Travel Site","publisher":{"@id":"https:\/\/funkygermany.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/funkygermany.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/funkygermany.com\/en\/#organization","name":"funkyGERMANY","url":"https:\/\/funkygermany.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/funkygermany.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"funkyGERMANY"},"image":{"@id":"https:\/\/funkygermany.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funkyGERMANY\/","https:\/\/x.com\/funky_germany","https:\/\/www.instagram.com\/funky.germany\/"]},{"@type":"Person","@id":"https:\/\/funkygermany.com\/en\/#\/schema\/person\/3efcebbf0d61eff1ee95116a269eb15a","name":"Redaktion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e173103f84096dad201b2cc3447170ad6da2d2d56b5391464b230cfda524b191?s=96&d=mm&r=g","caption":"Redaktion"},"sameAs":["http:\/\/funkygermany.com"],"url":"https:\/\/funkygermany.com\/en\/author\/fg_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/posts\/6160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/comments?post=6160"}],"version-history":[{"count":5,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/posts\/6160\/revisions"}],"predecessor-version":[{"id":6264,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/posts\/6160\/revisions\/6264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/media\/5771"}],"wp:attachment":[{"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/media?parent=6160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/categories?post=6160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funkygermany.com\/en\/wp-json\/wp\/v2\/tags?post=6160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}